Exit 5 hosted their first community meetup in Austin in November 2024, bringing together local marketers and CMOs to share strategies and network. The team discusses what they learned about marketing alignment and team dynamics from the conversations.
Exit 5 team is here in Austin. We're doing customer member meetup, really about getting our local community here in Austin together to not only meet other marketers, but to learn from, you know, top B2B CMOs that we brought in here for a talk. It's really about getting our community together to learn some cool stuff and to get to meet one another.
I want to hear about somebody's marketing super power.
It kind of nailed it, and now I've been feeding other ideas into it and saying, use this format. I also met Luke. Luke served his own agency, joined a new agency. I met Sandy at Hocus. She can spit out a kitch as a head of marketing.
But at the end of the day, there has to be alignment. And I think that was a. That's a big learning that we've all had, and we've all walked into different companies.
Granular data can inform very specific experimentations where everything is constrained.
We are selling into hyperscalers and really large enterprise.
Each example is like, you know, the thing that you're good at. You build a team around you, but you double down on it. I like that.
When the business is red, marketing is never green. I've never heard somebody frame it like that, and I just thought it was straight to the point. The panelists did a great job addressing that need. And it's so like, maybe we're just a bunch of marketers hanging out with marketers, but it was really life giving to the soul.