Most meetings could be a Loom, here’s how Atlassian balances async with intentional live time.

30 Jun 2025 · 1 min
1:11

Atlassian uses Loom videos for routine updates and saves live meetings for moments that need real connection. They call these intentional gatherings ITGs, and the split lets teams stay async-first without losing the camaraderie that happens when people actually show up together.

More from Dave

youtube.com

How B2B Marketers Are Actually Using AI for Content

1y ago
youtube.com

What is Exit Five? Why Should You Join?

1y ago
youtube.com

Asynchronous work isn’t a trend. It’s how teams actually get things done without burning out.

1y ago
youtube.com

AI is changing product marketing. Here's how top B2B teams are scaling without cutting corners.

1y ago
youtube.com

How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro

1y ago
youtube.com

Why referral programs look different outside of SaaS (and why that’s a good thing)

1y ago
youtube.com

The secret to scaling dual GTM? Give every marketer ownership and get out of their way.

1y ago
youtube.com

From content to CMO: how Jess Cook made the leap (and built her first budget from scratch)

1y ago
youtube.com

Leading B2B Marketing for the First Time: Strategy, Budget, Content & Team with Jess Cook

1y ago
youtube.com

Most B2B advice is built for SaaS. But what if you don’t have demos, PLG, or lead goals?

1y ago
youtube.com

Beyond the SaaS Playbook: How Non-SaaS Teams Drive Pipeline with Sandra Rand

1y ago
See all content