Most teams blow $10K by spreading it thin. One channel at a time gets better results.

Why do people get into trouble? Because here's what happens. And they take that 10,000amonth spent and they spread it. They spray and pray across five different channels at the same time. When you do that, you cannot get clear signal if you don't have sophisticated analytics. So in our case, we don't need any sophistication. We're doing one at a time. We're proving out that Exit Value sponsorship works for us. And so now that's baked into our, our strategy. And the next investment would be, you know, coming in the second half of this year where we're starting to invest much more in events and dinners. And we're going to look at are we able to increase our, you know, traffic or leads or whatever our metric is by, you know, another 50%? We're taking big swings. We're not trying to go for like 1% lift, 2% lift. We're taking, hey, how do we double triple our traffic? Because guess what, we're a startup, right? We can't live with 1 or 2% increases. That doesn't work when you're on the VC train. You just have to go for big swings. Sam.