Niches are the new normal in the job market

I truly believe that hiring individual consultants with a specific niche is the new normal versus hiring agencies who cover a broad space. When you do good work, your clients will give you your testimonials. Throughout this process, all of us, everybody on this list started crafting the frameworks again. When you work with one client and you find something that works, create frameworks out of that. So when we started putting this together, we had, okay, step one, align the internal teams. Step two, create frameworks around this. Step three, optimize and iterate. Step four, paid ads. We productize the process. And for the last step, step four, let the process sell itself. Very rarely does Taz have to sell herself on calls. And y' all probably like, how the hell do you know? I've seen them. Don't worry, I've seen her sales calls. We share that stuff back and forth. But very seldomly does she have to sell herself. She's selling the process.