Not getting conversions? You might be measuring the wrong thing.

Get any impressions to certain companies because you're going so niche to certain companies and certain job titles at those companies. So at the beginning are at least getting coverage to our target accounts. Are we getting those great past that you will want to have conversion tracking set up to see are those brand awareness campaigns, are people getting to the website, are they getting to high intent pages? Are they submitting those forms? So your standard conversion could be like a form submission conversion that most people set up, but you can also have page view conversions. So you could just, you could set one up for if somebody visits any page, boom, that's a conversion. And then you can have high intent pages like your pricing page or your get a demo page. So are they going to the pricing page or they go to the get a demo page and then you can show, okay, we've driven X amount of people to our website from LinkedIn. We've driven X amount of people to the pricing page. X amount to the demo page. Even if we don't have any demo requests yet, we've at least gotten that far. And then boom, you eventually start to see people submitting that demo form and kind of going from there.