Outbound + Paid + LinkedIn = Allbound. Learn the B2B strategy that’s driving real results in 2025.

No one that's running outbound campaigns in Understory is running paid social ads.

Hey Danielle from Exit 5 here. Today I'm talking with Alex Fein, the co founder of Understory and honestly one of the smartest people I know when it comes to outbound and paid media. We talked about this concept he calls All Bound, which is basically the smarter, more integrated way to run outbound, paid and LinkedIn without spamming people or wasting a ton of money.

So now it's become a very complex task to do outbound efficiently and effectively, and you have to use all these different tools that don't necessarily infect with the existing tech stack you used to use.

Alex breaks down what's actually working in cold email right now, why most ad accounts are set up wrong, and how to get way more targeted and personalized with your outreach without it taking a million hours.

Your ICP is honed in on, your targeting is great, your messaging is great. People are actually appreciating getting your emails.

If you're a B2B marketer who wants your campaigns to actually convert and not just look good, you better make time to listen to this one today. Let's get into the episode.