Personalization isn’t your prospect’s name, it’s knowing when not to sell.

Just read the room. Like if someone's downloaded a white paper and you're going to do a follow up flow, just read the room. These people are potentially not ready to buy. Like don't start hammering them with a message about how they need to book a call with you. Like just with personalization. Just read the room, collect the right data and as long as you understand where people are in their journey, like you don't have to get to that level of hyper personalization. Like I've seen some crazy, crazy ones where they'll be, they'll spend so much money and time, it has very little effect. But actually the ones that work the best is just really understanding your audience when they come into your system, whether they've downloaded something, whether they fill in a form. You collect the right data, strategic data, and then you send the right message. And it's as easy as that. Like it's so overcomplicated and it's actually just quite, it's common sense. You're not going to try and sell something to somebody for the first touch point they've had with you. But they've just downloaded a white paper because it's got a really interesting stat on that they're just interested in reading. So that's how I see personalization, I think. Yeah, name is just like dead. Like you don't even need to use it in an email anymore. Like honestly, like it's. Everyone has just done it. But just reading the room will get you so much better results than just kind of assuming that everyone's in the same place.