Pick your "one-word" to guide your LinkedIn strategy

Step one is you got to pick your one word. So really what it means is like, this is probably the most overlooked but critical part of my LinkedIn strategy. And I say overlooked because when I made the post pick one word to own, there was a theme in the comments, just like, what's that? What is this one word? How do you pick it? How do I choose? And so I went, great. I should probably focus on that a little bit. So the one word is what you want to be known for. And here's why it matters. The right content strategy is going to spark word of mouth marketing, which is the most powerful form of marketing. But whenever I heard word of mouth, I'm like, that kind of just means, like, people talk about you, they say nice things about you. And that's great. I've experienced that. Like, what triggers someone to talk about you? What is that trigger word or phrase or thing? And so I wanted to explore that a lot more. And if you have your one word and you execute the right content strategy, then you start to earn mind share. And if you earn mind share, then you can win market share.