Play long-term games with long-term people

Great product never beats great go to market. But great go to market never beats great network effects when people start to understand that like all gains, and this is a Naval Ravikant quote, all gains in life, whether in wealth, life, personal relationships or business come from compound interest. Play long term games with long term people. What people are realizing is that the linear funnel, right, is a faucet. And HubSpot had it right with the concept of a flywheel. If you have a leaky bucket in SaaS, you cannot fix it with more marketing acquisition dollars, right? The whole Chris Walker, you know, thesis on paid spend, right? And what folks are doing with demand gen that's obviously not working like it used to. There started to be in 2022 a bunch of VC firms like Benchmark Capital that started to talk to us over at partnerhacker and then they started to release some reports that were like, hey, the number one growth strategy in 2023 is going to be, you know, like partner led growth. And I'm like, okay, the VCs are paying attention now.