Positioning Tip: Speak to One Audience Like This

How do you differentiate yourself from the rest? And that is by solving people's problems. And that means that you have to specifically understand who you're catering to, who you're speaking to, what their real pains are, their challenges are, so that you can solve that for them on the page. One of the most brilliant moves that I loved seeing was by teamwork.com teamwork.com was a client of ours and they have a project management solution. And again, like, they have an incredible product, but in order to stand out, they had to put out there that they built this product for client facing teams. Can other people use it? 100%. You could use it, I could use it. But if you are client facing, if you do client work, then teamwork.com is the perfect solution for you because they've built everything around that. And what that meant is that whenever we created new homepages, land pages, product pages, emails for them, everything was centered around highlighting that if you do client work, this product is for you. And we highlighted the specific pains that client facing teams have. We spoke about their needs and their desired outcomes and that's what makes the difference.