Product marketers connect teams across an organization by clarifying positioning and aligning messaging. They bridge departments to ensure everyone speaks the same language about what the product does and why it matters.
Product marketing is bringing marketing back to where it should be, which is that we have to know who we're selling to, what we're selling, make sure that we are saying the right things, we have the positioning locked, and that everything is kind of cohesive within the marketing structure. And I think that sometimes there's a public perception that that has been lost. So that's something that I think product marketers, as leaders, can correct over time. So I would say it definitely set me up. I think the number one thing that I already said is the politics. Some people call it politics, some people call it cross functional alignment. I love the cross functional alignment title because I think it's more positive. But I. I think that product marketers are exceptionally skilled in making their thoughts and direction known across different companies and different departments.