Rethink your B2B event format. These two creative twists actually got people to show up.

Have you found a little bit of an event playbook that's working or something you want to do more of?

I think we're trying to avoid just running what is traditionally been called an event. So we've experimented with, I would say just formats that are a little bit different and unique. So one thing we're doing in London at the end of the month, we call it, it's a listen more event. And what we're doing is we're going to have somebody come and actually just it's going to be a musician, they're going to play like and so it gives them kind of a reason to come. But it's not like there's a pitch. It's not like somebody's getting up there and pitching them about it. It's literally us gathering like minded people together to have casual conversations and then be entertained by a really great musician. And it's gonna be a mix of our customers and prospects and people that honestly just don't know us but are interested in networking with other professionals. And that's just not something other brands are doing. And so, you know, we pushed the envelope in like with virtual events. Like two weeks ago we ran a Bob Ross webinar where we had our three presenters paint while they were talking about deliverability, email deliverability. And it was just one of those things where it wasn't three heads on a webinar with slides that were talking about it. It was, you were engaging with these people. It was very casual, it was very kind of open ended.