Sales and marketing not aligned? DO THIS

And eventually you make money. And you have to understand what parts of that are you wholly responsible for, like the visit to the site and which parts do you influence? So, for example, maybe because product marketing often plays a big role in sales enablement, you influence the qualification process, you influence our ability to set traps for competitors so that the deals move. Because you're on revenue now, where before you used to probably just be like, pretty chill, well, I hit the demo goal, see you in help. Now instead you're like, well, wow, they're really getting screwed by that competitor. I better get them a battle card asap. Because you need that thing to close to make your money. And so that's very motivating and helpful as a head of marketing, to approach it in this very holistic way.

It forces you to, like, remove all of the bullshit. And you're like, wait a second, our job is to get customers. We have plenty of demos, but they're not closing. Then you shouldn't be winning. You're not. You're not winning in that scenario. Then you need to be focusing on how to get them to close.