Sales should be your #1 customer. Make their job easier, and marketing wins too.

At the end of the day, like, my number one goal is to make sales love me. And I say me meaning marketing. And that doesn't mean that I'm giving them all the best pipeline. Yes, that's important. I want to give them high quality pipeline, but I also want to give them a brand that they are super proud to put on their outbound marketing or on their outreach or they're super proud to stand at our booth at an event that they're seeing air cover in the market, that when they call their prospect and mention demand base, that that prospect knows who we are and what we do. I want them to feel like they are empowered in a sales conversation because I've given them the right objection handling or the right positioning or the right pricing model that a marketer can understand. So at the end of the day, those are the things I need because I want sales to love what marketing is doing. They're our primary audience. Yes, they're internal. Yes, external matters. But if it's working external, it makes our salespeople super happy.