Security bots inflate your email metrics, focus on replies and patterns, not opens and clicks.

How do you deal with security bots.

Opening and clicking emails?

I know for instance.

HubSpot has like.

A little like open.

Rate calculator, like how much the open rate with bots and minus bots.

I have no idea.

The logic behind how they do that, but it seems to be something that's happening more and I imagine it's only going to become a bigger part of every email marketer's thinking and headspaces.

As bots reading emails.

And stuff for them. So how do you deal with this issue? Yeah, well, that's why we don't track open clicks, because it's going to happen no matter what. Right. If you're sending to an enterprise that uses spam filters, it's going to show up. And there's so many different ways bots can show up on clicks and opens, which is why we don't track it and why I don't think it's a good indicator anymore of deliverability or the quality of your campaign. And that's why we switch completely to replies, positive replies as you on the metric that we actually track. And we also track replied opportunity.

I would say a lot of the, a lot of the platforms now are trying to address this like they're trying to have their own little algorithms to pick up IP addresses or different bots that are out there. I would say in addition to that, just look for any kind of trends. I like to go into my database and see if someone is opening every single email, but they're never clicking through, never responding and their email address looks a little funky. Usually that is some kind of like honeypot or security bot. So just look for unusual behavior like that.