SEO for B2B Marketers: Focus on This

It's so important to go back to the definition of quality content. Like what does Google consider quality? Google is in the business of delivering the best possible search results for a given query. What are the best possible search results? That is the question that most SEOs are always trying to answer. And we have some clues. We know some things that Google tells us. Whenever we develop any kind of content, we really go back to these as guidelines like Is the content of high quality? Does it provide substantial value? Are we showcasing our expertise? If you go to our blog, you'll notice that we do a lot of work to showcase both author pages and also have editorial guidelines that are publicly available so that our content is perceived as high quality, not just by the reader, but also by Google. Does the page provide a great experience? Is it people first and then does it abide by E? E a T or eat, which stands for experience something, expertise, authoritativeness and trustworthiness. They added an E all so that's why I forget what the second E is for. It used to be just E, but Google doesn't make it easy on us.