Stop creating content without THIS distribution playbook

Stop pretending that everything needs to be blog posts. Documentation can generate millions of dollars worth of traffic for your businesses. And when you take that perspective and you recognize that you're rolling out a new API, maybe you'll take a pager to Shopify's book and start saying, maybe we should also create video content to create more content for this audience. Don't get me wrong, not all content assets are created equally, but they all should be distributed ridiculously, forever. This is the campaign that most people run with when it comes to publishing content. They press, publish it, goes live, they share it on their email, LinkedIn. They call it a day working on a tool called distribution AI. You can distribute all of your stories and repurpose it like this. Folks, this is the way that you need to do it. You need to be sharing your content, repurposing your content and then measuring it. This is the playbook today. If you must do it, remember, turn those assets into other assets that live in other formats.