STOP overthinking your marketing! Do this instead.

The path of creating content, of creating basically anything inside of marketing, is unbelievably and unnecessarily complex. I was talking to head of marketing, some company, and she was showing me her Monday.com or Asana, I can't remember. And it was the steps to create a blog post was 27 steps to create one blog post. And I was like, what the hell is this? Isn't it like, write, edit, publish, like, how did we get to 27? But if you look across and there's reasons for it, you've got design, you've got these copywriters, you've got the promo emails to send, and you've got all this other stuff. The point of it is, look at all of these processes. And you as a leader, you as a person, that is creating content, you owe it to yourself, you owe it to your team to beat the friction out of that process. Every single gate that you see that slows something down, every hurdle that exists that you can remove, saves time, saves energy, saves cost, saves your team's time. And. And that's what burnout is, man. When people feel like they're doing the same thing and getting stuck and waiting three days for somebody to decide if the title should be ultimate versus Complete Guide, they're like, what is happening here? And so you have to beat the friction out of that process and move with more speed.