The #1 strategy EVERY successful marketer follows

The most important thing for you to do as a marketer, as a content person, as a thinker, is this. You want to force your audience to make a choice about their future. You do not want to invite a comparison to everything else that's out there on the market. This drives me crazy. And we'll talk about this a little bit more. I'm going to talk about how I interviewed at Copy AI and got the job. But it's for some reason, a lot of people have this inclination to put these comparison pages on their website. I'm like, what are you doing? If somebody has never heard of that competitor, now they have, like, what is happening here? You don't want to be in this comparison set that muddies the waters. Now, of course, in a deal cycle, it's going to come up and you need to have some content probably that helps get over that. Objection. But you do not want to do that at the top of the funnel. What you want to do is you want to resist that comparison trap, the better trap. You want to have a vision for what is the future that you and your company are architecting and how are you going to pull those people to that new and better and different future.