The #1 trust signal every pricing page needs

On every pricing page. I should be able to tell without even going on your homepage what the product actually does. And I don't know what the product does on this page right now. Like, I do not know. And I think that's something that's a bit of a mess when you talk about the value story. I think you need to be able to tell what the product delivers right up top. Because we know you're here to choose a plan. What exactly are you delivering? I think that's mysterious.

That's something that I have like in my own rubric that's very important is like, restate your positioning. Because oftentimes people come to your website and they go straight to your pricing page or they search for pricing and go straight to the page. So restate your positioning. What is it, who's it for, why it's better. And then also have positioning for each package or each plan. This comes back to having like a line of text under the name of IT state what is included in that package and who it's for or why you might need that package. Like sounds like a lot of things, but it's a sentence under free, under startup, under enterprise, here.