The best marketing research? Lurking on Reddit 👀

People aren't making decisions within the company in an office. They're not making decisions in Silo. They're actually on Reddit. They're on LinkedIn, having conversations about your products, about your industry. And that's actually where they're making the decision because they are looking for answers to their biggest questions. One of the easiest, the easiest things you can do is go into Reddit and scroll conversations and actually mine conversations that are happening right now about your industry, about your product. What you want to do is just see those organic conversations. What are they complaining about? What are they happy about? What are products that they love and why do they love them? All this stuff can help you better understand their pains, their challenges, their desired outcomes, how they're feeling right now before finding a solution and how they want to feel. And when you have that kind of information, it's so much easier to review your homepage. It's so much easier to look at a landing page and say, wait, we're not addressing that pain, not talking about that at all. Or oh my gosh, our testimonials are so generic. So just getting into those conversations, just being that fly on the wall without even engaging can be tremendous and really help.