The importance on internal alignment

Was the whole go to market approach at Clarity based on target accounts?

Yes it was until very recently when after a string of acquisitions Clarice ICP expanded pretty significantly. Upmarket, downmarket, different industries, different segments etc. But for the most part it was.

A relatively focused icp. Yeah this is great and I think for anybody listening I like that you're coming at this not as the marketing guy. You add up all the years you have more experience on the sales side. 80% of like the success I think comes down to this shared alignment of like what are our goals, what is the strategy, how are we going to do this together?

That's exactly right. Exactly right. And so it's not to say that attribution isn't important. It's not to say that marketing shouldn't be responsible for revenue. I hope I'm saying the opposite. We believe that this plan is in support of our pipeline and revenue numbers. Let us run.