The path from Comms at Zoom to CMO at Neat

I got here and I was like, I can see my common sense and whatever experience I had a marketing leadership team. This is a problem.

What does it take to be a great marketing leader? Can you be a great marketing leader if you didn't come up through demand gen?

I don't have to be the expert, I have to be the person who pushes on it.

Yes you can and we're going to tell you all about that today. My guest is an amazing marketing leader who came up through comms and PR and now runs marketing at a 500 person tech company and manages a 30 person marketing team. Pre Priscilla Barolo is Head of Marketing at neat. NEAT is an Oslo based video tech company taking market share from industry leaders like Cisco and redefining what our post Covid working environments and meetings both look like and sound like. Neat's tech is used around the world from major enterprises like Atlassian to the White house to the LA Clippers. Priscilla was the 11th person hired at Zoom and she spent eight years there running comms. We talk about her comms lessons, how and why to hire a PR agency and we dig into running marketing at NEAT and selling a physical product in B2B. Here's my conversation with Priscilla Barolo.