The roadmap to being a successful marketing leader

A truly successful marketing leader leads the organization. So what does leading mean? It means that you need to think about what's my long term financial model. I may be hitting my numbers now but what is the perpetual financial model I need to get to in three, four or five years. You need to figure out how to drive incremental efficiency over time. Transformation is critical. One of the things that I always do when I start with an organization is say where are we going? Right? What's our three year vision for what this organization needs to be? The decisions you're going to make in the interim weeks, months, quarters and years that help you drive towards that long term transformation. When there's a strategy change. My current company Goto has gone through lots of strategies change. Every time there's a strategy change you need to think about what's the implication of the organization. Again you can't just run it like it's not changed since you got there.