The secret to guiding buyers through every stage of the journey

You need to guide somebody from the buying committee from awareness through to decision. How are you going to do that? You're going to introduce your brand, you're going to do that and you're going to, you know, use out of home, maybe you're going to use ctv. You've got great video. You could do Hulu. You could run kind of general LinkedIn and Facebook ads. Then what are we going to do for the audience and what is the message when we move them through to the next one? Okay, we're going to take that audience segment that's now moved into the next stage of consideration. That could be by the user, that could be by the account, and if it's by the user, it's probably something that is dictated by their behavior. Did they watch the whole thing? Did they visit your site? And if it's the account that might be connected to your platforms to know, then we're going to serve them a display ad. And the messaging here is going to be creating a deeper understanding of your product. If you're going really deep on product and awareness, you're coming in a little bit hot. When you're starting to explain your product and what it does for you, you really want somebody to have a little bit of familiarity with your brand, which means they're really in this consideration or conversion. St it.