The SMARTEST way to approach your campaign funnel

How do we kind of map back what we're saying to them on those channels to have a holistic experience To John's point, again, you don't want the first touch point to be a paid ad asking for a demo. That's really down here in orange. That's your conversion effort. But we want to think a little bit about how you're using organic search. Are you gathering users who are doing research that way? How are you tapping into other channels like programmatic or video, and kind of seeding your audience with a brand message before you hit them with the demo message? So. So as we talk about tactics here and the channels, it's executed on some work really well to introduce some work really well as they're starting to click through and engage and you can start to kind of feed those signals back to say, you know, this is a remarketing message. They visited this page on my site and this is what I want to say. Or this is somebody who's super qualified because their account is at this stage in my sixth sense. So I know I want to serve them message mid funnel here. So overall, as that user moves through, that messaging has to make sense for the stage that they're at. And that really tracks to, like, what are you asking them to do?