The success of an ad comes down to THIS

It can kind of feel like all of the pressure and the stress of the job to hit the number is on demand gen. There's also this kind of weird push and pull like demand gen kind of runs the marketing team because of that. But then there's like you got to work with product marketing, got to work with creative. How do you account for that? Is that bad org design? Is it bad goal setting? Where does that come from and have you found a way to fix that?

I think it's very common and I've lived inside of that that stress a lot in my career. I think the cause of that is the fact that demand gen unique pretty uniquely has the knobs and dials to turn. They can actually see things. The distribution system is basically our dumb pipes. My ability to buy an ad has actually no very little bearing on whether or not the ad works. What makes the ad work or not is the concept and the messaging and the creative of the ad.