THIS is an underrated content distribution strategy

Apply these lessons to the businesses that you work teaching your sales team how to build their brand. Because when you get that, it changes everything. When I first got started into this wonderful world of marketing, I was working with a company called Intro Hive. When that whole thing went down, one clear thing came to mind for me. The people who were doing social selling, AKA they had platforms, they were hitting their quota at a ridiculous higher rate than the people who just were behind their emails trying to go through their Rolodex. For a lot of organizations, I think if you can educate your salespeople on how to show up on LinkedIn properly, on how to show up on X properly, you're multiplying, essentially your impressions across all of them. Think about the reach that they could have if they added an extra 10,000, 20,000 followers to their account. It just continues to exponentially grow from there.