THIS is an underrated way to differentiate your brand

In a world where there is so much competition, you need those advantages. You think that someone is going to, you know, lay up the feature Checklist and compare 50 features and okay, well they do this one thing like no, I believe in like taking those things out of buyers hands. I want to win with our story with our brand and I want to show you that we can do all the things that you want. And so I'm 100% on board with this idea that design and brand can be a competitive differentiator. The hard part is it just constantly tries to break inside of the company. When you get to the sales and the revenue side of things people just default to like well this is you know, an ad to promote this thing, this ebook that we're doing and once again it should just be a post it note. We did some really awesome ads in the early days of Drift where literally take a picture with my iPhone and that would be the creative for the, the paid that we were running.