THIS is how nurture sequences should work

If someone has emailed you 3, 4, 5 times and you haven't responded, do you think you're going to respond to the 6th or 7th email and book a meeting? You have to map what is the buying experience? What is the customer journey that you want somebody to go on? Don't make it 10 or 20 emails. Have it be something over the course of maybe two weeks, right? Maybe there are a bunch of emails over the course of two weeks, and then if nobody responds to that one, maybe you put them in a different pile. And then those people, once a month you send some type of broader update and there's another step. Email might be one step, but there's also multiple steps. So it could be someone comes back and visits your website, somebody you're retargeting people with ads, they're listening to your podcast, they're watching videos. There's multiple steps in the nurture. I think there's usually a bigger root cause here. When we get down this rabbit hole of like, maybe we need to do more nurturing. My pushback on that is like, maybe we need to actually figure out what the root cause is here.