THIS is how to build a strong team

A leadership talk on building effective marketing teams. The speaker covers management structures, stepping into unfamiliar areas, and practical steps for leading people well.
It's cliche to say it's all about the people, but when it comes to building a team, it, it kind of is. It is, it's at least all about, I'd say, those first couple levels of management. Who's running your region, who's. Who's running your function. And I think, yeah, tons of imposter syndrome. But, you know, Jeanine, who's our CEO, who was the CMO of Zoom, you know, she's always talked about this where it's like, marketing is a really broad discipline. So you're going to have a product marketer who becomes the cmo. You're going to have a comms marketer, brand marketer, or a hardcore demand gen marketer. They're always going to have stuff that they don' they're not as strong at and don't know about. I think the also the other important thing is just leaning into it. Like I got here and I was like, lead handling. I can see my common sense and whatever experience. I had a marketing leadership team. This is a problem. I'm going to sink down into this world. And part of that was just like, get the right people in the room, book the meeting, take the notes, create the slack channel, send the action items. Like, I don't have to be the expert, I have to be the person who pushes on.
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