THIS is how you attract people to a webinar

You got to be obsessed with learning. You got to be obsessed with. With feedback. And it's like, you're making the food, but you're not delivering the food to the table and being like, how was the meal, Matt? And as a marketer saying, man, we have so much opportunity. Like, you can get feedback. You don't have to wait for statistical significance on any of these channels. You don't need lots of data. You have a direct line to everybody through email, through social, through us. Recording this podcast.

I started doing webinars at my last company, and I knew that we probably wouldn't get a lot of people to sign up if we just sent an email saying, come webinar. So I. I did this thing where I offered the first 25 people who signed up a free lunch. It's kind of corny and kind of cheesy, but it's like, it got people to come to our webinar. So if you need to dangle a bit of a carrot and use something like a free lunch or free swag or free event tickets to, like, accelerate your attendance and try and wow them in that presentation, I think that's okay.