THIS is how you optimize your web conversions

Driving conversion and optimizing conversion. This is one of those spaces where, you know, I ask the marketers, and a lot of times I'll Even ask the CEOs, like, hey, what do you care more about? Do you care more about being on brand with your ads, or do you care more about that $250,000 a month that you're spending converting at 5% better than it did previously by making some bold design decisions? And sometimes it can be much greater than 5%, right? Like, it's just. It's crazy how human beings are, whether we like it or not or admit it or not, like, we're very driven by aesthetic. It's why Apple was so success early on. It's why, you know, Nike has been so successful. It's like, people like nice, pretty things, and a lot of people might not be able to describe them, like you said in designer speak, but you can see it and be like, ooh, that's really nice. I want that. Or, ooh, that's really nice. I trust that.