This is HOW you sell out an event

Why we were successful with the launch of our event. The first is what you just talked about which is like pent up demand. Four years, really two years as Exit five. Thousands of members, all virtual. But it's like a very active, like quite frankly showing the receipts of how active our community is. Like people were excited to get together and do something in person. The second part I think is brand. You have built a brand over the last 10 years of your career, but especially with Exit 5 in the last two years and built the Exit 5 brand. I think brand was a huge part of that too. And just like the perception of like we're going to do something in person. Another huge part of the brand was we're going to do this in Vermont, we're going to do this. Not in Boston or New York or San Francisco or Austin. We're going to do this because we're an altern. Like we're not going to be that try to mainstream and like you know, do a bunch of huge production value event. Like we're just going to get the right people, the right content quality all together in this kind of sleepier little town which is like a fun place to go visit at a great time of year. Like that's a huge part of this too.