A look at how B2B companies should structure their teams and hire, drawing on lessons from Drift. The speaker argues that benchmarking against other companies often misleads you, and shares what actually works when you stop copying what everyone else does.
This is a tricky one, because I feel like this is one of the situations where we like to. We like to default. It's easy to default to benchmarks and to be like, well, this other company has this much revenue and this many employees, and they have their team structured like that. And I think that's a tough game to play because there's so much nuance and the variables are so different, like who you can attract from a talent standpoint, the budget that you have, the industry you're in. There's a lot of nuance. Who just happens to be available, you know, so often it's like, oh, well, this person in our network worked for this CEO at. At her last company, and she happened to be available, and her thing was demand gen, and so she joined first. And so that's why we have that. You know what I'm trying to articulate, like, it's not this perfect science. And one of the things that I really learned a lot from working at Drift with David and Elias, those guys was like, they made it up based on what the business needed.