A data-driven approach to testing what works on Instagram. Post consistently for six to eight weeks, track your reels and feed posts separately, and measure which content actually drives engagement.
My biggest thing I tell people when it comes to Instagram is you need six to eight weeks to test anything and that means six to eight weeks of consistent posting. That doesn't mean you posted like twice in six weeks and you call that a test? Bet for record I have two science degrees so I'm a total data nerd. I actually love to geek out on the science, the insights that comes behind the platform. But so you want to do like a six week test. So if you're going to post a reel every week for six weeks now you have data, you don't get to do a reel and go oh well that didn't work. Reels don't work for us. You need to have enough of them to say okay our long form reels do better than short form reels or are really short. Reels are great for reach but not so great for engagement. These sorts of things are what you need to test over time. Same thing goes for feed posts.