THIS is the goal of good marketing

The goal of good marketing is not to necessarily convince someone of one thing or another, but it's to tell them a good picture of what the future looks like when they work with you and an accurate picture. So what I like about account based marketing is when we get so specific we can, with a high degree of certainty and relevancy, say based on all these factors that we know about you. If you are like these other customers, this would be your life after that kind of level of information and detail takes time. So it's that creation of core content and then it's all the peripheral content around it. So prime example, actually helping people understand, for lack of better word in that context, what gaps does SAP have specifically for manufacturing companies and emea? You have specific enablement content that enables your sales team but also may be showing up in search. It's the exact same stuff. It's problem awareness, it's solution awareness and it's viewing us as a viable solution and then painting the picture of their viable future when they work with us.