This is the MOST important thing you should know as a marketer

The only thing that matters is understanding the timeless principles. Like, you could plug me back in right now. I don't know anything about cookies. I don't know that much about. I plug me back in and I will do good work because I understand the importance of positioning and messaging, how to craft a narrative, how to find the right customers, how to get people to pay attention. That stuff matters so much. You had a post about this the other day. This motion or that motion? Like, yeah, those things matter, but they don't matter more than, like, the offer and the positioning. We're just in the next cycle of this. Like, there were marketers that, like, when HubSpot came out, you know, everybody's like, inbound marketing. There's some marketer was like, nope, doesn't matter. I know the timeless principles. And I guess I'm kind of at that to channel some T. Swift. Like, I'm in my timeless principles era right now, and I feel like that is more important than ever to understand those things.