This is the new way to leverage intent data

Yeah. It's not the amount of signals ingested, it's the type of signal.

What's interesting about this new intent data 2.0 or the wave that you want to be a part of, what you just described is the old way. What's the new way?

It's not the amount of signals ingested, it's the type of signal. Right. We, we spoke earlier about those thoughts that people have along the process. Right. So those thoughts generally leave a trail in some form or fashion when I think, can I afford this? What vendors are in the mix or what do my peers think? Right. So there are places or types of content that buyers will engage with that showcase a higher propensity to engage or a higher propensity to buy. Right. So one of those is peer review sites. Right. So anybody who visits a peer review site to look at a piece of software generally is what we found from our data about a 5x propensity to buy than just anyone else.

Right.

There's a really direct correlation there.