This is what ALWAYS works in marketing

Trying to understand where the gaps were, then stepping back and thinking about what this could look like if we really applied some important, some outside in perspective.

Want to know what always works in B2B marketing? It's not sexy.

In the early days you yearn for some complexity and stability because you just got no cash. And in the later days you yearn for some simplicity because you've got too much complexity.

But it always works. The fundamentals, the story, the strategy, your icp, who you sell to. That is what will always outweigh the growth hacks, I promise. And my guests on this episode took me back to those fundamentals. Andrew Davies is CMO at Paddle. Paddle provides the complete payments infrastructure for 4,000 software companies and Andrew runs a team of 30 marketers powering their mission of being the most helpful brand in the space. I think that is the best B2B marketing strategy to help your customers win. And I love Andrew and the team's mission of being the most helpful brand in the space. We talk about that, how they do it, how they're execut, and just what the life of a high performing CMO looks like. Here's my conversation with Paddle CMO Andrew David.