THIS is your masterclass in enterprise marketing

There's no world where I'm going to put a dent in this market by playing it safe.

Hey, welcome to this episode of B2B Marketing with me, Dave Gerhardt. Today's episode is a masterclass in modern enterprise marketing featuring Gurdeep Dhillon. He is CMO@ ContentStack.

I think we're missing the point.

Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe Marketo to Zora to now. At ContentStack, he's challenging conventional B2B marketing wisdom and rethinking how enterprise companies should approach demand generation and brand building.

Lead gen wasn't the thing, it was brand all along. Brand and Reputation.

In this conversation, we dive deep into why marketing is ultimately a game of memory and reputation, not just lead generation. We explore how Gurdeep is transforming marketing at Content Stack with a bold account based approach, why he believes today's B2B CMOs need to take more risks to make an impact, and why there's nothing more important in B2B than brand. Whether you're leading marketing at a growing company or just interested in where B2B marketing is headed, you're going to get a ton of value from this conversation. Let's dive in with Gurdeep.