A talk on why trust matters when content teams work in companies obsessed with revenue metrics. The speaker argues you can't directly link creative work to ARR, but content teams still drive real value.
We know that the content team is providing value because every team that has someone from content is like, we need two more. And every team that doesn't have content is dying to have someone built into their team. And I think you do need for any kind of creative focus within, you know, at the end of the day, a business oriented and AR focused kind of company, you need a level of trust because it's. You can never tie content, design creative one to one with with ARR as hard as you try, and as much as you try to create kind of like pseudo KPIs and data points. But I think that trust is a big part of making it successful and creating realistic sort of expectations that are, at the end of the day, business oriented.