TIPS on how to improve website conversion

The research is helpful in a way that it uncovers what's not working. But you still have to have your hypothesis. When you speak to people in sales, in the company, or you speak to people who are in customer success, that's where you can learn a lot more because they are the people that are actually speaking to your customers. I think it's a blend of it all is you have your insights, you've uncovered this, you have an hypothesis like these are the three things that are leading people to my website and this is how they want to feel. And then you can test it. And there's also. It's a lot easier to answer that question because you go to the sales team and you say, hey, this is what I'm seeing. Are you seeing this? Are these questions that people are asking you before buying? The biggest role here is not to be too in love with your own ideas and be willing to throw out a lot of those for what's actually working.