Your LinkedIn profile should work like a landing page designed to convert your ideal customer. Tailor your headline, about section, and experience to speak directly to their pain points instead of listing generic credentials.
Here's the actual meaning of updating your profile. It means updating every single section of your profile such that you're talking directly to ICP and their pain points. So let's. Let's talk about the COVID picture. Is your cover picture just like, you can say a plain picture with like a solid background color, and then there's a logo or a tagline in front of it, and there's a headline that says founder at so and so. And then there's like an about section, and then there's like an experience section. Then you have posts and like featured section. Everything that you're doing according to the textbook definition is not really going to work versus something that's being done towards like, a particular goal. And like you said, when you treat it like a conversion landing page, the goal could literally be anything. It doesn't necessarily need to be, you know, taking users to a particular link to a particular landing page. It could literally be just taking them to a DM or just like having them book a call with you. The conversion could literally be anything. But is your about section really talking to icp? Is your cover picture talking to your. I think that is the most important thing.