Try the CUB test on your copy

CUB stands for confusing, unbelievable, or boring. And I think this is a really simple, easy framework like anyone can use when they're looking at their product positioning. Because these are the ways that positioning loses people, right? It's too confusing. It makes claims that people don't actually, you know, believe, or they're unsubstantiated, or it's just boring in the sense that it's not actually targeted at the right problem for the market that you're supposed to speaking to. I think when you look at it from that lens, it can help you kind of pinpoint the problem with it. The number one things that I see when I'm looking at positioning that just doesn't seem to make sense is either one. The company is like hell bent on trying to create a category. And, you know, they get super creative with what the name is, but it happens to be something that they're creating it. So it doesn't exist yet and it just isn't there for the customer yet. Or there's also the trying to list everything you do all at once route. Sam.