Dave Gerhardt shares how to build a B2B podcast strategy that feeds into social media and email. He walks through examples from his time at Drift, showing how to repurpose episodes into clips and ghostwrite posts from podcast conversations.
Now, all of a sudden, each podcast episode is becoming three clips for LinkedIn. And we're also going to be able to, like, ghostwrite a couple posts for her each week. And so we're going to start to build up this content machine. See how I'm pitching you more on, like, we're starting a podcast. No, I'm telling you how this fits into the podcast is a piece of our, like, integrated content strategy, and it's an anchor piece to that. Ian does something different than I do. I've done, like, interview shows, like focus on interviewing experts, but Ian does something like, he does really deep, like, scripted fiction shows, like Murder in hr. Right. That's going to be a show that, you know, you're trying to HR people. We're creating this podcast that's going to be a conversation starter for the people that we want to sell to. And over time, you'll see, you'll be able to see it. And when I was at Drift, David and I, the CEO, we had a podcast called Seeking Wisdom. We were a marketing technology company. We never talked about marketing technology on that podcast. We talked about books we were reading, workouts, lessons and learnings.