Use THIS tip to improve your LinkedIn header image

What is the biggest problem that you're trying to solve for these users or the biggest value you want to provide them with your content? You could just answer. You know, the most interesting kind of COVID pictures are the ones where people have just like added like a newsletter link. Like URL is just typed in on the COVID picture so that people can go out and search for it. There's no link added anywhere on the profile. And that just like gives them these organic hits that people are not aware about. So people come to your cover picture, they actually look at the URL, they actually go out and see search for it. And a lot of people don't know that exactly. And I feel like that's where they're winning. Every single section, right from the COVID picture to the experience section, talking about the same problem. Then there's a URL that's taking to the exact same thing. For example, it's a newsletter. Every single section is talking about, okay, these are the kind of users we are targeting. These are the problems we're solving for them. And then they use the about section to kind of establish more on the existing pain point. I have this very interesting analogy that I use for looking at profiles. I think a lot of users hearing this also might be running, running paid ads. And I don't think you can just like win on like paid campaigns if you just like optimize your ad copy alone. It's like the ad to landing page experience. It's like that complete experience that ultimately kind of converts the users.