Want more leads? Start with THIS strategy.

If you're working on a little bit of a shoestring and you need to drive leads, you have to have the middle and the bottom of the funnel. Can you get away without having the top of the funnel? Maybe. It does depend a little bit on what your product is and it's not great to never introduce your product. But having that top of the funnel, that awareness, that's going to have another dependency, which is what's the message? And do you have creative that's even satisfactory for that? If everything you have built right now is about the product features and getting somebody to trial and demo and we've got plenty of clients that come to us with that type of library. Only you can build a decent plan with a mid and bottom of funnel. But where we're trying to kind of graduate everybody to is making sure that they're clear on what the message is at all of those stages and thinking about how we prepare for getting that awareness message out before they see that mid funnel message later, especially to those decision makers in their organization, no matter how big the target organization is.