What Product Marketing Really Owns: ICP, Differentiation, and Messaging

Some of the core things I think product marketing should own in a company is understanding who you're selling to. So one of the core things of positioning is who is our target customer, who's our icp? So I think one is understanding your target customer, understanding why your product is differentiated in the market. So understanding what makes your product unique and better than anyone else's. And then I think enabling everyone in your company to be able to deliver that message. Like, in a nutshell, if I was to say at a very high level, what it was. But like you said, that can mean a whole lot of things for product marketing. But understanding your targeting segmentation, understanding how your product is differentiated, understanding your product's positioning, and then making sure that everyone in the company can deliver that message effectively, I think it's probably how I'd summarize the role of product.