What to do with event leads (besides throw them in a boring nurture sequence)

A lot of times you do really top of funnel events like a trade show sponsorship and you get this huge lead list and what are you doing with it? A lot of times I'm seeing that people are throwing it into a generic nurture about your company. Right. But you know more about the people on this list. You know what their job functions are. You from there know what they care about and be putting them into targeted, you know, nurture campaigns. Right. And be thinking through strategically like okay, this person is exactly our icp. I have these other campaigns coming up. Let me start marketing these activities to these leads. And I think being really smart and intentional I think is really important with.

The follow ups. Yeah, 100%. And I would, I would also add, I think timing's key, providing value is key. So wrapping up, you know, all the, all the content is key. You'll see it from Zuttle after this event. Every single person on this, on this webinar is going to get a step by step playbook of how they follow up from events and you can just forward that to your event teams and use it. But essentially I think number one is just kind of integrating your attendee engagement data to what your CRM platform is and then cheering that out. Imagine most of you have tiers. We have like strategic accounts tier 1, tier 2, tier 3 be based off their, our ICP and their deal average deal size. And then we're going to do a, you know, really create a unique offer and then we're going to just monitor, I would just add babysitting and bold letters.